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OpenAI has made its artificial intelligence video generator, Sora, available to the general public in the US, following an initial limited release to certain artists, filmmakers, and safety testers.
Introduced in February, the tool faced overwhelming demand on its launch day, temporarily halting new sign-ups due to high website traffic.
Changing video creation with text-to-video creation
The text-to-video generator enables the creation of video clips from written prompts. OpenAI’s website showcases an example: a serene depiction of woolly mammoths traversing a desert landscape.
In a recent blog post, OpenAI expressed its aspiration for Sora to foster innovative creativity and narrative expansion through advanced video storytelling.
The company, also behind the widely used ChatGPT, continues to expand its repertoire in generative AI, including voice cloning and integrating its image generator, Dall-E, with ChatGPT.
Supported by Microsoft, OpenAI is now a leading force in the AI sector, with a valuation nearing $160 billion.
Before public access, technology reviewer Marques Brownlee previewed Sora, finding it simultaneously unsettling and impressive. He noted particular prowess in rendering landscapes despite some inaccuracies in physical representation. Early access filmmakers reported occasional odd visual errors.
What you can expect with Sora
Output options. Generate videos up to 20 seconds long in various aspect ratios. The new ‘Turbo’ model speeds up generation times significantly.Web platform. Organize and view your creations, explore prompts from other users, and discover featured content for inspiration.Creative tools. Leverage advanced tools like Remix for scene editing, Storyboard for stitching multiple outputs, Blend, Loop, and Style presets to enhance your creations.Availability. Sora is now accessible to ChatGPT subscribers. For $200/month, the Pro plan unlocks unlimited generations, higher resolution outputs, and watermark removal.Content restrictions. OpenAI is limiting uploads involving real people, minors, or copyrighted materials. Initially, only a select group of users will have permission to upload real people as input.Territorial rollout. Due to regulatory concerns, the rollout will exclude the EU, UK, and other specific regions.
Navigating regulations and controversies
It maintains restricted access in those regions as OpenAI navigates regulatory landscapes, including the UK’s Online Safety Act, the EU’s Digital Services Act, and GDPR.
Controversies have also surfaced, such as a temporary shutdown caused by artists exploiting a loophole to protest against potential negative impacts on their professions. These artists accused OpenAI of glossing over these concerns by leveraging their creativity to enhance the product’s image.
Despite advancements, generative AI technologies like Sora are susceptible to generating erroneous or plagiarized content. This has raised alarms about potential misuse for creating deceptive media, including deepfakes.
OpenAI has committed to taking precautions with Sora, including restrictions on depicting specific individuals and explicit content. These measures aim to mitigate misuse while providing access to subscribers in the US and several other countries, excluding the UK and Europe.
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OpenAI has made its artificial intelligence video generator, Sora, available to the general public in the US.
