“Dead Internet theory” comes to life with new AI-powered social media app

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For the past few years, a conspiracy theory called “Dead Internet theory” has picked up speed as large language models (LLMs) like ChatGPT increasingly generate text and even social media interactions found online. The theory says that most social Internet activity today is artificial and designed to manipulate humans for engagement.

On Monday, software developer Michael Sayman launched a new AI-populated social network app called SocialAI that feels like it’s bringing that conspiracy theory to life, allowing users to interact solely with AI chatbots instead of other humans. It’s available on the iPhone app store, but so far, it’s picking up pointed criticism.

After its creator announced SocialAI as “a private social network where you receive millions of AI-generated comments offering feedback, advice & reflections on each post you make,” computer security specialist Ian Coldwater quipped on X, “This sounds like actual hell.” Software developer and frequent AI pundit Colin Fraser expressed a similar sentiment: “I don’t mean this like in a mean way or as a dunk or whatever but this actually sounds like Hell. Like capital H Hell.”